Native Ad Unit
A native ad is a type of advertisement that is designed to look like regular content inside an app or website.
Instead of showing up as a pop-up or banner which can feel annoying or out of place, a native ad blends in with the design and layout of the app since it uses the same fonts, colors, and style as the surrounding content shown to users.
That’s why it’s called "native" — because it looks like it naturally belongs there.
What is a Native Ad?
Native ad units allow you to create ad placements that seamlessly blend with your app’s content by flexibly combining images, text, advertiser name, and logo into a customized, natural-looking UI.
That's why it’s called "native" because it feel like part of the content, and users often find them more engaging and less disruptive.
How to Create a Native Ad Unit
To set up a native ad unit:
Go to the Ad Products page and scroll down. Click Create New Unit.
In the ad unit creation screen, set the following:
Select the platform and app where this ad unit will be used.
Set the ad unit name so it’s easy to identify later.
Under Ad Unit Format, choose Native.
Scroll down and select the ad size.
Currently supported ad sizes are:
360 x 360 dp
Custom
No image
Please choose one of the template options.
Call-to-Action (CTA) Button: This is the button shown at the bottom of the ad that allows users to click to take action.
When ON: Advertisers can customize the CTA button text.
When OFF: The CTA button will not be shown.
Display Advertiser Profile
This feature shows the advertiser’s information in the ad, usually at the top where the advertiser’s name will be shown.
ON: You need to provide the advertiser information in the "Ad Creative."
OFF: Turn this off when advertiser information is not needed.
Show AD Mark This feature shows the “AD” mark in the top-right corner of the ad so users can recognize it as an ad.
Watermark ON: The AD watermark is displayed on the creative.
Watermark OFF: The AD watermark is not displayed. (*If the watermark is turned off, users may find it harder to recognize the content as an ad. For in-house content uploads, you can choose to remove the ad label option.
Please set up the Ad Text Items.
These are the items you need to collect from the advertiser for their ads.
Please check the text information you will receive from the advertiser and the maximum number of characters allowed for each field.
For Ad Text Length, you can specify the character limits for titles and descriptions.
Set up Additional Text Item.
The Additional Text Item allow you to request any extra information you might need.
How to use Native Ad Units
You can customize native ad units freely depending on the type of ad you want to show.
Here’s an example:
Example 1: Creating a Banner-style Native Ad You can receive ad materials from the advertiser and create your own banner template that matches your app’s UI. Instead of getting a full image like the one on the left below, you can also request individual creative elements from the advertiser and turn them into a template.
Example 1: Creating a Banner-style Native Ad
You can receive ad materials from the advertiser and create your own banner template that matches your app’s UI. Instead of getting a full image like the one on the left below, you can also request individual creative elements from the advertiser and turn them into a template.
1. First, check what components you’ll need from the advertiser:
Ad image (make sure to provide image size guidelines)
Main text
Sub text
Background color
Set the ad size using the Custom option to match a banner layout.
In the Template options, set the following:
CTA Button: OFF
Advertiser Profile: OFF
AD Mark: ON
Then, Complete the Ad Text Fields:
For a layout like the sample banner above, set the main text limit to 150 characters, and the sub text limit to 24 characters.
Add an Extra Text Field for the background color (e.g. HEX code), so you can match the design exactly.
Example 2: Setting Up a Post-List Style Native Ad
If you're placing ads within a list of posts, you can design the native ad to look just like the other items in the list.
Check what elements you’ll need from the advertiser:
Tag text
Main text
Advertiser info (profile image & name)
Post date
Like count
Creative image
Set the ad size using the Custom option to match the layout.
In the template options:
Turn CTA Button OFF
Turn Advertiser Profile OFF
Turn AD Mark ON
Set up the Ad Text Fields:
For list-style layouts, turn ON Main Text (150 characters), and turn OFF Sub Text.
Set up the Additional Text Fields, and add fields for Tag, Post Date, and Like Count.
(Refer to the image below for an example.)
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