Audience Targeting Overview
Audience Targeting lets you group your app users based on things like their behaviors. These user groups can then be offered to advertisers as targeting options. This helps advertisers show more relevant ads, and your users will see ads that are more useful and interesting to them
Preview & How to Use it
Go to the Targeting Menu and navigate to the "Audience Targeting" tab from the left menu in the console.
Click "Create Targeting" You’ll be able to:
Use auto-generated segments provided by Adrop.
Or create your own custom targeting. (For more details, check the Targeting Creation Guide.)
Once your targeting is set up, you’ll see the targeting status and a dashboard preview.
What is Audience Targeting?
Audience Targeting lets advertisers deliver customized ads to specific groups of users. Two key concepts help define this targeting:
Targeting: A broad category used to define who the ad should reach. For example, by age, gender, or location.
Category: A more detailed filter within each targeting group, such as language, interests, or user behavior. Categories help advertisers refine their audience for better performance.
How to Set Up Audience Category Targeting
Name Your Audience Targeting: On the targeting menu, start by giving your targeting rule a name (e.g., "Language-Based Targeting") under Targeting Information.
Add Categories: Next, define specific audiences by adding categories. For example, target users who speak Korean or English.
Refine with AND/OR Conditions: Use AND and OR logic to create more precise audience segments. This helps ensure ads are shown only to users who meet certain combinations of conditions.
Once a targeting rule is created, you’ll see a 'Targeting Dashboard' showing its status and collected data.
If you set the targeting option to “On Sale,” advertisers will be able to view and select it when booking a campaign, as shown below.
How to Set Up Event-Based Targeting & Sell Targeting Options
Decide which user data you want to collect and how to bundle it into a targeting product.
If needed, create a custom event to define the data you want to collect. (You can also sell auto-generated targeting options without creating an event.)
Once your event is ready, create a targeting option and configure its details.
Use the SDK to start collecting targeting data.
Once 100+ data entries are collected, the targeting option becomes available for sale.
Click the Start Selling button to make the targeting product available to advertisers.
Using Targeting Markups Feature
When applying targeting rules, the available audience size gets smaller. You can enable a Targeting Markup to adjust pricing accordingly.
Learn more about targeting markups [here].
Next Steps: How to Create and Offer Custom Targeting Options
You can use both auto-generated targeting or event-based data to create personalized audience targeting options.
Create Custom Events: Use event-based targeting to collect user behavior data and build targeting options. Examples: Login events, Keyword searches, Product detail page clicks
Create Custom Properties: Use stable user information that doesn’t change often to create targeting options. This method lets you register user attributes once, without needing to collect them repeatedly through events.
Examples: Hospital information, Date of birth, Address. These can be used to create precise, reusable targeting options.
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