Understanding the Required Targeting Feature

Required Targeting Feature

The Required Targeting feature allows you to enforce specific targeting settings for certain ad products.

When an advertiser selects an ad product with this setting, the ad will be automatically shown to the audience selected by the media owner.

How to Use It

  1. Go to the Ad Products tab in the console and click Create Ad Product.

  2. In the Creating Ad Product model, scroll down to Targeting Options and select Required Targeting.

  3. Under Required Targeting Category, choose the audience group you want the ad to always target.

    If you turn 'ON' Exclude Targeting, you can set both included and excluded audience groups.

When you set mandatory targeting selection, you can check the available audience size.

This will allow you see the estimated number of daily impressions for your selected target group.

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