# Report

### W**hat is a Report?**

The Report tab allows you to view detailed performance data for your campaigns.

You can view and compare results either **by campaign** or **by creative**, helping you understand which strategies and assets are performing best.

These insights allow you to refine your strategies, improve underperforming creatives, and make better media decisions.

<figure><img src="https://1229048154-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdbXqzAGZzRMkuFk2wG7Q%2Fuploads%2FcdAZ2BEEYoDHfEEFZ1C1%2FScreenshot%202025-08-01%20at%2012.15.52%E2%80%AFPM.png?alt=media&#x26;token=39d34d67-8f8c-47bb-a20e-e42f128524cd" alt=""><figcaption></figcaption></figure>

1. ### Campaign

**Segment:** You can break down campaign performance by **creative**. This allows you to compare metrics like impressions, clicks, and CTR across individual creatives within a single campaign.

**By Day:** By toggling it, this will allow you view how **performance by creative** changes **daily**. This helps identify trends over time.

<figure><img src="https://1229048154-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdbXqzAGZzRMkuFk2wG7Q%2Fuploads%2FzCbQ5K4AabZ2wuhJhnwq%2FScreenshot%202025-08-01%20at%2012.33.04%E2%80%AFPM.png?alt=media&#x26;token=775f4d51-58c4-40f3-8db3-54edb67d7583" alt=""><figcaption></figcaption></figure>

**+ Add Filters:** Use **Filter** to refine your view and analyze specific segments of data, such as&#x20;

* **Creative** (name or ID)
* **Ad Product Name**
* **Creative Status** (e.g., active, paused, ended)
* **Start/End Date**
* **Pricing Type**
* **Unit Price**
* **Currency**

2. ### Creatives

You can view the performance data focused specifically on individual **creatives** across your campaigns. This helps advertisers analyze which creative assets are delivering results and which may need improvement.

**By Day:** Toggle this option to break down creative performance **by each day.**

**+ Add Filters:** Narrow down your view using **detailed filters** such as:

* **Creative** (name or ID)
* **Ad Product Name**
* **Creative Status** (e.g., active, paused, ended)
* **Start/End Date**
* **Pricing Type**
* **Unit Price**
* **Currency**

This allows you to focus on customized reporting depending on what metrics or campaigns you want to focus on.

<figure><img src="https://1229048154-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FdbXqzAGZzRMkuFk2wG7Q%2Fuploads%2FPctRUerG1GCCyxh5LpAD%2FScreenshot%202025-08-01%20at%2012.35.37%E2%80%AFPM.png?alt=media&#x26;token=98771883-6373-4eac-8b5d-6a611c20dc80" alt=""><figcaption></figcaption></figure>