> ## Documentation Index
> Fetch the complete documentation index at: https://help.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Splash Ad Guide

> Splash ads are high-impact ads shown full-screen on app launch. They follow different operational rules than standard display ads.

## Splash ad characteristics

* Shown on the first screen users see when opening the app.
* Uses the full screen for strong visual impact.
* Draws higher attention than standard banner or native ads.

***

## Operational considerations

| Item              | Description                                                                                                       |
| ----------------- | ----------------------------------------------------------------------------------------------------------------- |
| **72-hour rule**  | Creative and schedule changes within 72 hours of the campaign start may not apply immediately. Prepare in advance |
| **Creative spec** | Check the splash-specific spec and prepare creatives that match                                                   |
| **Frequency**     | Frequency caps may apply per product to avoid overexposure                                                        |

<Warning>
  Because of the 72-hour rule, last-minute bookings require extra caution. Book with lead time and register creatives early.
</Warning>

***

## Recommended creatives

* Concise, high-impact visuals
* Short message and a clear CTA
* Great for brand awareness
* Ideal for product launches, events, and promotions

***

## Next steps

<CardGroup cols={2}>
  <Card title="Campaign Booking Guide" icon="calendar-plus" href="/campaign/booking">
    Book a campaign with a splash product.
  </Card>

  <Card title="Creative Guide" icon="image" href="/campaign/creative">
    Creative spec and registration.
  </Card>

  <Card title="Ad Policy" icon="scale-balanced" href="/campaign/policy">
    Review criteria and prohibited/restricted content.
  </Card>
</CardGroup>