> ## Documentation Index
> Fetch the complete documentation index at: https://help.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns Overview

> The end-to-end flow of advertiser campaigns from booking to performance, and what each document covers.

## Full flow

<Steps>
  <Step title="Book a campaign" icon="calendar-plus">
    Select an ad product, enter schedule, targeting, budget, and payment info, then request review.
  </Step>

  <Step title="Review" icon="clipboard-check">
    The publisher reviews the campaign. Results are delivered via email and notifications.
  </Step>

  <Step title="Creative registration and review" icon="image">
    Register image and video creatives at least 72 hours before the start date and pass review.
  </Step>

  <Step title="Ad delivery" icon="paper-plane">
    Ads go live automatically on the start date. Creatives can be added or changed during the run.
  </Step>

  <Step title="Check performance" icon="chart-line">
    Check near-real-time metrics in Reports.
  </Step>
</Steps>

***

## Documents in this section

<CardGroup cols={2}>
  <Card title="Campaign Booking" icon="calendar-plus" href="/campaign/booking">
    The 4-step process: product/schedule/targeting, budget, payment, final confirmation.
  </Card>

  <Card title="Creatives" icon="image" href="/campaign/creative">
    Register creatives, configure details, review, and management.
  </Card>

  <Card title="Campaign Operations" icon="sliders" href="/campaign/operation">
    Campaign list and detail, duplicate, pause, restart, and cancel.
  </Card>

  <Card title="Reports" icon="chart-line" href="/campaign/analytics">
    Metrics, analysis methods, and data export.
  </Card>

  <Card title="Splash Ad Guide" icon="mobile-screen" href="/campaign/splash-guide">
    Splash ad characteristics and operational considerations.
  </Card>

  <Card title="Ad Policy" icon="scale-balanced" href="/campaign/policy">
    Review criteria and prohibited/restricted content.
  </Card>
</CardGroup>

***

## Campaign state summary

| State         | Description                          | Next action                            |
| ------------- | ------------------------------------ | -------------------------------------- |
| **Draft**     | Temporarily saved                    | Edit or request review                 |
| **Submitted** | Awaiting publisher review            | Wait for review to complete            |
| **Booked**    | Review approved, awaiting start date | Register creatives                     |
| **Live**      | Ads are running                      | Add/change creatives, pause if needed  |
| **Paused**    | Temporarily paused                   | Restart                                |
| **Rejected**  | Review rejected                      | Fix the issue and request review again |
| **Cancelled** | Cancellation complete                | Reports                                |
| **Closed**    | Campaign ended                       | Reports                                |

<Note>
  Detailed conditions and available actions per state are also documented in [Understanding Ad Accounts — Campaign States](/getting-started/ad-account#campaign-states).
</Note>