> ## Documentation Index
> Fetch the complete documentation index at: https://help.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Creatives

> Creatives are the images, videos, and text shown to end users. Register them at least 72 hours before the campaign start date. Only approved creatives are served.

<video autoPlay muted loop playsInline src="https://mintcdn.com/adrop-adv/OBzUsGq3IMREmkcN/videos/campaign-creative.mp4?fit=max&auto=format&n=OBzUsGq3IMREmkcN&q=85&s=d4f97b03898bf62971ec7335d9e16076" data-path="videos/campaign-creative.mp4" />

## Register creatives

### When to register

<Warning>
  Register creatives **at least 72 hours before** the campaign start date. If they are not registered in time, ads may not be served even after the campaign starts.
</Warning>

### How to register

<Steps>
  <Step title="Open the creatives tab">
    Click the `Creatives` tab on the campaign detail page.
  </Step>

  <Step title="Add creative">
    Click `Add Creative` and upload an image or video file. You can also reuse creatives from the creative library.
  </Step>

  <Step title="Configure details">
    Enter destination URL, CTA button, ad text, advertiser info, and other fields.
  </Step>

  <Step title="Request review">
    Save, then request review.
  </Step>
</Steps>

### Image creative guide

| Item               | Spec                               |
| ------------------ | ---------------------------------- |
| Format             | JPG, PNG, WebP, GIF                |
| Max size           | 10 MB                              |
| Minimum resolution | 3× the ad unit size or higher      |
| Aspect ratio       | Same as the ad unit (1% tolerance) |

<Note>
  Required image sizes differ by product. Check the specific guide for the product on the registration screen.
</Note>

### Video creative guide

| Item                   | Recommended spec            |
| ---------------------- | --------------------------- |
| File format            | MP4, MOV, WebM, MKV, AVI    |
| Max size               | 1 GB                        |
| Length                 | 3 to 30 seconds             |
| Recommended resolution | 720p or higher (short side) |
| Aspect ratio           | Same as the unit size       |

### Thumbnail (video)

Video creatives require a separate thumbnail image, uploaded directly. The thumbnail is shown before the video plays.

***

## Creative details

### Destination URL

The address the user is taken to when clicking the ad.

| Type         | Example                          |
| ------------ | -------------------------------- |
| Landing page | `https://brand.com/landing`      |
| App store    | App Store / Play Store link      |
| Deep link    | Link to a specific in-app screen |

<Note>
  The fields below (**CTA button**, **Advertiser info**, **Ad text**) apply only to native ad creatives.
</Note>

### CTA button

Configure a button that prompts user action.

* **Label** — such as "Go now", "Install", "Learn more"
* **Color** — choose a color that matches your brand

### Advertiser info

| Item            | Description                                        |
| --------------- | -------------------------------------------------- |
| Logo            | Advertiser or brand logo image                     |
| Advertiser name | The advertiser name to display                     |
| URL             | Address to navigate to when the profile is clicked |

### Ad text

| Item         | Description                                      |
| ------------ | ------------------------------------------------ |
| Headline     | Main message of the ad — the most prominent text |
| Body         | Supporting text that complements the headline    |
| Extra fields | Some products include extra input fields         |

***

## Advanced creative settings

### Display period

Set a display period per creative.

| Option              | Description                                  |
| ------------------- | -------------------------------------------- |
| **Entire campaign** | Display throughout the campaign (default)    |
| **Custom period**   | Set a start and end date within the campaign |

### Display time

Fine-tune days and times when the creative is served.

| Option             | Description                                          |
| ------------------ | ---------------------------------------------------- |
| **Always on**      | Display 24 hours a day (default)                     |
| **Specific time**  | Display only during set hours (e.g., 09:00 \~ 18:00) |
| **By day of week** | Different time ranges per day                        |

<Note>
  Display-time settings must be enabled by the publisher. If the option is not visible on the creative settings screen, contact the publisher.
</Note>

### Creative preview

Once configured, you can preview how the creative will appear to end users.

***

## Creative review

Every registered creative must pass publisher review before going live.

```
Register creative → Request review → Under review (up to 48h) → Approved / Rejected
```

### Review time

* Up to **48 hours** (business days).
* Peak seasons can take longer — register with lead time.

### Creative states

| State            | Description                                       |
| ---------------- | ------------------------------------------------- |
| **Under review** | Review is in progress                             |
| **Approved**     | Review passed, will serve on live ads             |
| **Rejected**     | Did not meet review criteria. Fix and re-register |
| **Paused**       | Approved creative paused for operational reasons  |

### Re-registering rejected creatives

* Rejection reasons are delivered via email and notifications.
* Fix the issue and **re-register as a new creative**.
* You cannot edit a rejected creative and resubmit it for review.

<Note>
  See [Ad Policy](/campaign/policy) for common rejection reasons and how to address them.
</Note>

***

## Managing creatives

### Edit

* You can edit text, destination URL, CTA button, and similar fields.
* The image/video file itself cannot be changed. If you need to replace it, register a new creative.

### Delete

* You can delete creatives you no longer need.
* Deleted creatives cannot be recovered.

### Required creatives

Some ad products define required creative counts.

* If required creatives are not fully registered, ads may not be served even after the campaign starts.
* Check the required-creative status on the campaign detail page.
* Notifications are sent when required creatives are missing.

***

## Next steps

<CardGroup cols={2}>
  <Card title="Campaign Operations" icon="sliders" href="/campaign/operation">
    Campaign list, detail, duplicate, and pause.
  </Card>

  <Card title="Reports Guide" icon="chart-line" href="/campaign/analytics">
    Check performance metrics per creative.
  </Card>

  <Card title="Ad Policy" icon="scale-balanced" href="/campaign/policy">
    Review criteria and prohibited/restricted content.
  </Card>
</CardGroup>