> ## Documentation Index
> Fetch the complete documentation index at: https://help.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Campaign Booking
> Campaign booking is a 4-step process that takes about 5 minutes. No separate contract is required — the terms agreement in the final step constitutes the contract.
## Booking process
```
Step 1: Product selection · Schedule · Targeting
↓
Step 2: Campaign name · Budget
↓
Step 3: Payment method · Business info
↓
Step 4: Final confirmation · Terms agreement → Request review
```
You can go back to any step using the `Back` button, and use `Save Draft` at any time to continue later.
***
## Step 1 — Product selection and schedule
### Product list
Ad products registered on the platform are shown as cards. Each card includes:
| Info | Description |
| -------------- | -------------------------------------- |
| Product name | Name of the ad product |
| Billing type | CPM / CPC / CPP |
| Price | Price per slot or per impression/click |
| Minimum period | Required for CPP products |
| Status | Whether booking is available |
Click a product card to view the brochure with details such as targeting conditions and expected reach.
### Understanding billing types
| Type | Basis | Notes |
| ------- | --------------------- | ------------------------------------------------------- |
| **CPM** | Per 1,000 impressions | Most common. Delivers maximum impressions within budget |
| **CPC** | Per click | Charged only when a click occurs |
| **CPP** | Per slot per period | Reserve a placement exclusively for a set period |
### Schedule setup
* **Start date** — the campaign start date
* **End date** — the campaign end date
* The campaign runs between these two dates.
### CPP products — slot selection
CPP products are sold in **slots**.
* One slot represents one placement for a defined period.
* Choose the number of slots and the total booking amount is calculated automatically.
* The product's **minimum period** must be met to book.
### Last-minute booking
Bookings with a start date within **7 days** are treated as last-minute bookings.
| Item | Normal booking | Last-minute booking |
| --------------------- | ------------------------------ | ------------------------------- |
| Creative registration | At least 72 hours before start | Immediate registration required |
| Schedule changes | Allowed | May be restricted |
| Cancellation | Allowed | May be restricted |
Last-minute bookings leave little time for creative review and publisher preparation. Complete bookings at least 7 days ahead when possible.
### Targeting
| Type | Description |
| ------------------------ | ----------------------------------------------------------- |
| **Audience targeting** | Based on user attributes such as gender, age, and interests |
| **Contextual targeting** | Based on content context such as app category and keywords |
Selecting specific targeting conditions may apply a **surcharge** on top of the base price, and the estimated reach is shown in real time.
***
## Step 2 — Campaign info
### Campaign name
* Enter a name to identify the campaign.
* Use a name that helps distinguish multiple campaigns booked for the same product.
### Budget
* Enter the maximum budget for the campaign.
* The amount must meet or exceed the product's **Minimum Execution Amount**.
* The entered amount is exclusive of VAT.
### Expected performance
Based on the entered budget and targeting, expected performance is calculated automatically.
| Metric | Description |
| -------------------- | ------------------------------------------ |
| Expected impressions | Estimated total impressions for the budget |
| Expected clicks | Estimated clicks based on expected CTR |
| Expected CTR | Average CTR for the product/target |
### Discounts and surcharges
Review the discounts (e.g., seasonal discounts) and surcharges (e.g., targeting surcharges) applied to the base booking amount.
***
## Step 3 — Payment info
### Contract manager
| Item | Description |
| ----- | ------------------------------------------------ |
| Name | The contract manager's legal name |
| Email | The email that receives contract-related notices |
### Payment method
Two payment methods are supported.
| Method | Description | Refund |
| ---------- | ----------------------------------------------------------- | ---------------------------------------------------------------- |
| **Card** | Charged via a registered card at the time of review request | Unspent budget is refunded automatically after the campaign ends |
| **Manual** | Advertiser settles directly with the publisher | Individually negotiated |
**Manual** payment requires publisher approval.
### Business info
Business info is required to issue tax invoices. Registering it in advance in `Settings > Payment` allows it to be auto-loaded at this step.
| Item | Description |
| --------------------------------- | ----------------------------------------------------- |
| Business name | Legal name or trade name on the business registration |
| Business registration number | 10-digit number |
| Business registration certificate | File upload |
| Settlement email | Email to receive tax invoices |
***
## Step 4 — Final confirmation
### Review the booking
Review everything you've entered on one screen.
* Ad product and billing type
* Campaign period (start \~ end)
* Targeting configuration
* Campaign name and budget
* Payment method and contract manager
* Business info
* **Final payment amount (VAT excluded)**
### Terms agreement and submission
Review and agree to the booking terms. Agreeing to the terms constitutes a binding contract.
| Button | Description |
| ------------------ | ----------------------------------------------------------------- |
| **Request Review** | Requests review from the publisher. Status changes to `Submitted` |
| **Save draft** | Saves what you've entered and lets you continue later |
***
## Status flow after booking
```mermaid theme={null}
flowchart LR
Draft --> Submitted
Submitted --> Booked
Submitted -.->|Rejected| Rejected
Rejected -.->|Fix and resubmit| Submitted
Booked --> Live
Live <--> Paused
Live --> Closed
Live -.-> Cancelled
```
Details of each state and available actions are documented in [Understanding Ad Accounts — Campaign States](/getting-started/ad-account#campaign-states).
### If rejected
* The rejection reason is delivered via email or in-console notifications.
* Review the reason, fix the content, and **request review again**.
***
## Next steps
How to register creatives and get them approved.
Campaign list, detail, duplicate, and pause.
Check performance near real time.