> ## Documentation Index
> Fetch the complete documentation index at: https://help.adrop.io/llms.txt
> Use this file to discover all available pages before exploring further.

# Reports

> Check near-real-time campaign and creative performance in the Reports menu. Data updates roughly every 10 minutes.

## Reports overview

Reports are organized into two tabs.

| Tab          | Description                                         |
| ------------ | --------------------------------------------------- |
| **Campaign** | Metrics aggregated at the campaign level            |
| **Creative** | Metrics aggregated at the individual creative level |

### Data update cycle

* Performance data updates roughly every **10 minutes**.
* Numbers are near real time, but there may be small delays for aggregation and processing.

***

## Performance metrics

### Base metrics

| Metric                       | Description                           |
| ---------------------------- | ------------------------------------- |
| **Impressions**              | Total times the ad was shown to users |
| **Clicks**                   | Total times users clicked the ad      |
| **CTR** (Click Through Rate) | `Clicks ÷ Impressions × 100` (%)      |
| **CPC** (Cost Per Click)     | `Cost ÷ Clicks`                       |
| **CPM** (Cost Per Mille)     | `Cost ÷ Impressions × 1000`           |
| **Cost**                     | Total ad cost spent to date           |

### Display / video split

Impressions, clicks, and CTR are also reported separately for image (display) and video creatives.

| Metric                  | Description                                      |
| ----------------------- | ------------------------------------------------ |
| **Display Impressions** | Impressions of image (display) creatives         |
| **Video Impressions**   | Impressions of video creatives                   |
| **Display Clicks**      | Clicks on image (display) creatives              |
| **Video Clicks**        | Clicks on video creatives                        |
| **Display CTR**         | `Display Clicks ÷ Display Impressions × 100` (%) |
| **Video CTR**           | `Video Clicks ÷ Video Impressions × 100` (%)     |

### Video engagement metrics

Available when video creatives are running.

| Metric                      | Description                                                   |
| --------------------------- | ------------------------------------------------------------- |
| **Video Views**             | Number of times the ad video was viewed for 3 seconds or more |
| **Video View Rate** (VVR)   | `Video Views ÷ Video Impressions × 100` (%)                   |
| **Video Completes**         | Number of times the ad video was viewed to completion         |
| **View-Through Rate** (VTR) | `Video Completes ÷ Video Impressions × 100` (%)               |

### Target vs actual

Compare actual delivery against the campaign's targets.

| Metric                 | Description                       |
| ---------------------- | --------------------------------- |
| **Target Impressions** | Impressions target set at booking |
| **Target Clicks**      | Clicks target set at booking      |

***

## Analysis methods

### Period selection

Choose from a variety of period options.

| Option       | Description                              |
| ------------ | ---------------------------------------- |
| Today        | Today from 00:00 to now                  |
| Yesterday    | Yesterday (00:00–23:59)                  |
| Last 7 Days  | Last 7 days                              |
| Last 14 Days | Last 14 days                             |
| Last 30 Days | Last 30 days                             |
| Last 90 Days | Last 90 days                             |
| Select date  | Pick start and end dates in the calendar |

### Segment filters

Filter data by the following segments.

| Segment  | Description                   |
| -------- | ----------------------------- |
| Unit     | View performance per ad unit  |
| Creative | View performance per creative |

### Customize columns

Choose which metrics to show in the table. Hide unnecessary columns and focus on the metrics that matter.

***

## Export data

### CSV export

Export the currently displayed report as a CSV file.

<Steps>
  <Step title="Set period and filters">
    Specify the period and segments.
  </Step>

  <Step title="Request export">
    Click the `Export CSV` button.
  </Step>

  <Step title="Receive via email">
    Once the CSV is ready, it's sent to your registered email.
  </Step>
</Steps>

<Tip>
  Large data exports can take a few minutes. Check your email.
</Tip>

***

## Next steps

<CardGroup cols={2}>
  <Card title="Campaign Operations" icon="sliders" href="/campaign/operation">
    Adjust campaigns based on performance.
  </Card>

  <Card title="Creative Management" icon="image" href="/campaign/creative">
    Improve low-performing creatives.
  </Card>
</CardGroup>